With Nicolai
Public websiteMake a practical conversation about AI easier to begin.
A website and service proposition for Nicolai’s AI consultancy, helping founders and leadership teams understand the possibilities and find a useful starting point.
01 / The business behind the work
Begin with the work someone wants to change.
With Nicolai helps founders and leadership teams consider how AI could change their working environment. Its starting points are familiar: scattered knowledge, missing context and decisions that need following through. The website’s job is to make those possibilities understandable without expecting a visitor to arrive with a technical brief.
The work connects positioning, service design and a personal web presence. Nicolai’s own involvement stays visible, giving the offer a clear human point of contact.
A closer look
The experience, in view.
Open an image to inspect it in full.
02 / The work in practice
Let people understand the offer before they choose the help.
The site offers routes into understanding AI, improving a leader’s working environment and implementing changes across teams. Its public content also has text-based counterparts and an agent-readable directory, giving assistants a direct path to the consultancy’s own descriptions.
With Nicolai focuses on leadership and AI transformation. BTR builds the websites, workflows and knowledge systems that put useful ideas into practice. The two offers share a founder and a practical interest in how businesses work.
Access & accountability
Where control matters.
Public service information is available to readers and assistants. A conversation about private company context remains a separate, deliberate next step.
The commercial purpose
Why it is worth building.
Make a complex offer easier to understand and give the right prospective client a clear route into a conversation.
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A whole sport, connected.